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The Uttarakhand Tourism Development Board (UTDB) has initiated a campaign to promote tourism through train advertisements. Under this campaign, a rail wrap and radio jingle are being publicized in various cities of India. Hoardings have also been installed in cities like Delhi and Mumbai to promote tourism.
The tourism department has selected trains going to cities — Mumbai, Nashik, Bhopal, Jhansi, Agra, Delhi, and Meerut. Initially, as part of the campaign, train wrapping was done for train running from Haridwar to Mumbai’s Lokmanya Tilak station.
The campaign depicts Char Dhams (Yamunotri, Gangotri, Kedarnath, and Badrinath), Hemkund Sahib, the state’s cultural costumes, folk songs, cuisines, etc.
These creatives are attracting devotees and tourists through interesting taglines. Similarly, to promote adventure-related activities in the state, a radio jingle is running in cities like Delhi, Chandigarh, Jaipur, Pune, and Dehradun which is being appreciated by the listeners.
Tourism minister Satpal Maharaj said, “We are all set to welcome devotees from all over the world as the Char Dham Yatra will commence in May. This campaign is a part of inviting devotees to the yatra and tourists to enjoy adventure activities in the state.”
Tourism secretary Dilip Jawalkar said, “Uttarakhand is fully prepared to welcome tourists. We are ready to provide all kinds of services to the tourists and following the Covid-19 guidelines. We hope to see positive results of this campaign in the near future.”