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To attract more tourists like Kerala and Uttarakhand, the tourism department of Rajasthan is all set to sign an agreement at Jodhpur in order to promote wellness tourism with Dr. Sarvepalli Radhakrishnan Rajasthan Ayurved University.
The department is also exploring the possibility of tying up with institutes like the Jaipur-based National Ayurveda Institute to harness their critical learning in setting a template for others to follow and improvise.
In the 2021-22 Budget announcements, the Chief Minister proposed to set up an ‘International Centre of Excellence in Panchkkarm’ at Dr. Sarvepalli Radhakrishnan Rajasthan Ayurved University, as well as medical tourism centers on PPP mode.
Rajasthan has a long ayurvedic tradition, which can be a potential tourism resource. At the FICCI-Rajasthan event, prof Pawan Kumar Godatwar, Dean, Research and Head of the Department of Roga Nidana, National Institute of Ayurveda, said that Prakriti analysis can be built into tourism packages which take around 45 minutes.
“National Institute of Ayurveda, Jaipur is a national hub for Prakriti analysis. Customized packages can be made incorporating these ‘prehabilitation’ packages along with culinary packages. NIA would be happy to partner with the department of tourism.”
When asked about the mechanism for the PPP model to promote wellness tourism, a senior government official said the details will emerge once they start roping in ayurvedic institutes, but the participation of the private sector holds the key as they would be the ones who would drive the segment.