‘Chalo Chamba Campaign’, starting in April to promote tribal culture

‘Chalo Chamba Campaign’, starting in April to promote tribal culture

The ‘Brown Bear Motor Sports Rally’, being the first event of the Chalo Chamba Campaign 2021, will be flagged off from the Chamba district headquarters on April 9.

Deputy Commissioner DC Rana released a calendar of events for the campaign here recently. He said a mega tribal festival would be held at Chamba Chowgan on April 15 i.e. Himachal Day.

Rana said special focus would be laid on showcasing the tribal culture of Chamba district, including Pangwala, Gaddi and Gujjar, the tribal culture of Lahaul, and Spiti and Kinnaur for which seven tribal troupes had been invited.

Rana said the Chalo Chamba Campaign had been launched with an objective to promote tourism by exploring the unexplored destinations in the picturesque district.

“The calendar consisting of 24 events of the campaign unfolds the activities to be organized in order to boost tourism activities,” said the DC, adding that it included multiple tourism, trekking, and adventure sports activities.

A special invitation had also been given to the Tibetan Institute of Performing Arts (TIPA), Dharamsala, to perform on April 30, he said. Besides, the emphasis was being laid on propagating the cultural heritage of the region by holding heritage walks at Chamba and Dalhousie, he added. Rana said traditional cuisine fest (packages) would be organized at various locations on a requirement basis while following the calendar dates’ schedule.

A water sports festival would be organized at the Taleru water sports complex on the banks of the Chamera lake near Dalhousie, said the DC, adding that a paragliding mega tournament would be held at the notified take-off and landing sites near Khajjiar which would be another attraction for tourists.

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